Diamonds form deep in our earth's crust where carbon molecules meet intense heat and presure to crystalize them into the rarest , toughest and certainly the most beautiful of gems . 

• Each stone ,carefully crafted to reflect light to the optimum - both external light and inner light of it's owner .
• No two stones identical, like people, Diamonds are one-of-a-kind .
• The youngest Diamond crystalizing over 900 Million years ago , they have been here for long , and they are here with us FOREVER .
• All diamonds ever polished fit into one double decker bus !
• Making a smart diamond purchase, is buying from non-conflict reliable sources, reaching the source itself , saving on dealer commissions in between .